• money

    Business and Personal Finance

    This course is designed to introduce students to the basic elements of finance. Student will gain knowledge in budgeting, obtaining credit and credit scores, computing of interest rates, maintaining personal and business accounts, insurance and oral presentations. Course uses textbooks, online testing, electronic ancillaries and hands on projects. Students may gain Financial Literacy Certification.

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    Advertising

    This course introduces the concepts of advertising, planning strategies, communication skills and professional development. Course content includes budget development, media selection, design and the preparation of ads for various media. Students are expected to participate in oral presentations.


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    Retail Merchandising

    This course is designed to explore concepts and practices of the retail business to include an overview of merchandising and career development. Product terminology, selling, advertising, visual merchandising, buying, and management will be analyzed. This instructional program emphasizes the competencies necessary for the individual to achieve success within the area of buying and purchasing, sales and administration, non-store selling and small business ownership. Students are expected to participate in oral presentations.


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    Marketing I

    This course introduces marketing concepts, economic marketing, and business fundamentals. Students are provided an overview of the marketing functions of selling, promotion, pricing, financing, and distribution. Communication and oral presentation skills are mandatory. The marketing course is designed to  prepare students for entry-level employment in areas related to planning, and performing wholesale and retail services. Potential employment sites include businesses of all types, such as financial institutions, real estate, retail establishments, public relations, and sports and entertainment venues.
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    Marketing II

    This course further prepares students for careers in financial institutions, real estate, retail establishments and sports and entertainment venues. It expands the student’s knowledge to make more detailed and specific decisions concerning location, promotion, pricing, financing and distribution. Each student selects a type of business and develops a business plan to include financing, organization, management and marketing. Students develop fundamental business competencies including human resources, communications, selling, promotion, and financing.
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